Case 02 / 05

Hawaiʻi

Aliʻi Kona Coffee

Content / Social / Digital Optimization

Website development

A Better Digital Home for Kona Coffee.

We developed Aliʻi Kona Coffee's digital storefront and integrated Shopify to create a complete online shopping experience. From product discovery and checkout to customer registration, automated discounts, and recurring coffee orders, we helped connect the brand's website with the systems behind its online business.

Website design & development

Custom responsive website design
Desktop and mobile optimization
Product catalog and individual product pages
Branded website navigation
Multilingual website experience (English, Japanese, Korean)
Ongoing website maintenance and updates

Shopify e-commerce integration

We connected the storefront to Shopify and developed the customer purchasing experience behind it.

Shopify product catalog integration
Product variants and purchasing options
Shopping cart functionality
Shopify checkout integration
Branded checkout domain configuration
One-time purchases and monthly coffee subscriptions
Order processing and checkout experience testing
Shipping configurations and eligibility rules

Coffee Club & customer registration

Coffee Club membership is free; monthly coffee subscriptions are a separate recurring purchasing option.

Free Coffee Club registration
Email-based signup and verification
Verification codes and resend functionality
Shopify customer tagging and membership identification
Customer accounts and returning-member recognition
Multilingual registration experience
QR-code registration for in-person customers
Customer email communication and subscription-related workflows
Optional email marketing opt-in

Automated discounts & recurring orders

Customer benefits configured and developed in Shopify, subject to the storefront's shipping and discount eligibility rules.

25%
Welcome discount: 7%
Member discount: 11%
Monthly subscription: $99+
Free shipping

Shopify discount configuration
Customer eligibility and discount conditions
Non-stackable discount rules
First-order discount restrictions
One-time versus recurring purchase pricing
Subscription checkout integration

Website optimization & customer experience

Loox customer review integration
Dynamic customer review carousel
Automatic review synchronization
Branded checkout URL improvements
Product page and checkout refinements
Mobile usability improvements
Customer journey testing
Ongoing troubleshooting and website maintenance

Customer reviews — Loox integration

Integrated and optimized Loox customer reviews, creating a dynamic review experience that keeps the storefront updated with authentic customer feedback.

VISIT LIVE WEBSITE ↗

01 — Content direction

PEOPLE BEFORE product. ☕

Our approach was to create coffee content people would actually want to watch. Instead of focusing solely on the product, we brought conversations, local opinions, and Hawaiʻi's coffee culture into the spotlight.

Street interview

“Favorite coffee spot in Hawaiʻi?”

Blind taste test

“Can you taste the difference?”

7,057
Combined views: 134
Interactions: ~1.9%
Engagement rate

03 — The impact

Early Content. Measurable Results.

3.65×
Average views per video compared with the previous 10 posts: 7,057
Combined views from our first two videos: 73%
Of the previous 10 videos’ combined views, generated by just two Rice & Film videos

Our first two videos generated 7,057 views, reaching 73% of the combined views from the previous ten posts. With an average of 3,529 views per video compared to the previous baseline of 968, the early results demonstrated the potential of a more intentional content strategy.

The previous baseline contains some collaboration posts originating from other accounts, so the comparison is based on public view counts only.

Beyond content

An Ongoing Creative Partnership.

Our work with Aliʻi Kona Coffee extends beyond social media. From content production and creative direction to website development, Shopify integration, and e-commerce improvements, we support both the brand's marketing and digital customer experience.

Content Production & Social Media
Website Development & Maintenance
Shopify & E-Commerce Optimization
Creative Direction & Campaigns

Photography & creative production

The Brand, Through Our Lens.

From product photography to lifestyle imagery, we capture the details that bring Aliʻi Kona Coffee's identity to life. Every image is created to showcase the brand, its products, and the people behind it.

Featured films

Aliʻi Kona Coffee — lead film

Favorite coffee spot in Hawaiʻi?

Can you taste the difference?

Your Brand Could Be Next.

From websites and online storefronts to photography, film, and ongoing campaigns, we build creative solutions around what your business actually needs.

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JOBY! ↗